Alpha Custom Apparel
Create with us.Wear your story.
Alpha Custom Apparel is West Bend's full-service clothing manufacturer and promotional decorator — from athletic uniforms and corporate apparel to tailgate giveaways and company stores. Woman-owned, community-rooted, and built to move your brand from concept to completion faster than the competition.
WBE
Woman-owned enterprise
101 S 6th
Downtown West Bend
2×
Faster to market
Voltage
Power partner
Full-service decorator
What they build
Screen printing, embroidery, sublimation, and full-package design — tailored options instead of endless catalogs. Tell Alpha what you need; they do the legwork.
Athletic & team apparel
Uniforms, practice gear, and fan wear for schools, clubs, and leagues across Wisconsin.
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Corporate apparel
Branded polos, jackets, and workwear that make your team look like they belong together.
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Promotional & hardline
Hats, blankets, fans, and tailgate essentials — the giveaways fans actually keep.
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Retail apparel
Merchandise programs for shops, fundraisers, and organizations that need shelf-ready product.
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Construction & hi-vis
Durable workwear and high-visibility gear built for job sites and safety compliance.
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Company stores
Online storefronts so employees and members order branded gear on their own schedule.
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How it works
Concept to completion
A streamlined supply chain and global manufacturing network — local QA, international scale, half the typical lead time.
01
Tell them your vision
Share your goals, budget, and timeline. Alpha presents curated options — no catalog fatigue.
02
Design & approve
In-house designers handle logo placement, artwork cleanup, and full tech packs for custom builds.
03
Produce with confidence
Local two-tier QA on every order. International partners are WRAP-certified with Fair Labor Association standards.
04
Deliver & deploy
Most local orders ship in 2–4 weeks. Nationwide and international delivery when you need it.
West Bend Power
Backing West Bend Power
Alpha Custom Apparel backs West Bend Power as a Voltage Partner — featured game-day presence, season-long Fan Zone visibility, and the local shop that outfits teams across Washington County.
Voltage Partner
Tier 2 lineup alongside Bliffert, Casper Truck, BlondiePop, and the full Voltage roster — game-day presence and season-long Power marketing.
Built for teams
The same shop that outfits ESPN tailgates and corporate fleets knows what it takes to dress a roster and its fans.
Fan Zone spotlight
Featured here on fans.westbendhockey.com — because partners who invest in junior hockey deserve more than a logo on a banner.
Community first
Alpha lists West Bend Power among their sponsorships — neighbors supporting neighbors on and off the ice.
Premier partnerships
Beyond West Bend
Alpha is the proud premier partner of Good Karma Brands and the ESPN Tailgate at the Tundra Trio in Green Bay — the team behind branded hats, electric fans, blankets, and tailgate essentials for every Packers home game.
Partner of
Good Karma Brands
Tailgate at
Tundra Trio · Green Bay
Broadcast
ESPN Wisconsin
ESPN Wisconsin tailgate
Good Karma Brands' go-to partner for tailgate giveaways and fan activation at the Tundra Trio.
Premier partner status
Not just a vendor — a strategic branding partner for one of Wisconsin's biggest game-day experiences.
Fan engagement
On-site activation, branded apparel, and memorable presence that carries through an entire season.
Nationwide reach
Proud to serve Wisconsin while shipping custom apparel and promo products across the country and beyond.
West Bend, WI
Giving back
Alpha supports the communities that support them — from West Bend schools and nonprofits to memorials, YMCAs, and service clubs across Washington County.
West Bend high schools
Outfitting students, teams, and school programs with apparel programs built for real budgets.
Family Promise
Supporting Family Promise of Washington County and families working toward stable housing.
Volunteer Center
Backing The Volunteer Center and the organizations that keep West Bend volunteering strong.
Wisconsin 911 Memorial
Honoring first responders through sponsorship of the Wisconsin 911 Memorial.
Kettle Moraine YMCA
Community wellness partner for programs that serve families across the region.
Rotary & Kiwanis
Rotary Club of West Bend Sunrise and Slinger Kiwanis Club — service organizations Alpha shows up for.
Customer stories
What clients say
“You made my uniform wishes come true. For decades I've wondered why no one ever looks like they work here — thirty people wearing our gear at an all-manager meeting, and they just really love our new uniforms.”
“Working with you and your team is always such a smooth and enjoyable process — you make it easy, and you always come through for us.”
“The entire team at Alpha Custom Apparel truly goes above and beyond for us! From t-shirts to promotional items, we can always count on them to meet our sometimes tight deadlines and far exceed our expectations.”
“Unleash your creativity with us — designs that look great, align with your budget, and stand out in the marketplace.”
Alpha Custom Apparel · West Bend, WI
Start a project
Ready to create?
Questions, quotes, or a new project — Alpha usually responds within one day.
- 262-323-6694
- info@alphacustomapparel.com
- 101 S. 6th Avenue, West Bend, WI 53095
Also a Voltage Partner
Meet Bliffert Lumber
Wisconsin's trusted building partner — helmet sponsor of West Bend Power.
View Bliffert showcasePremier Partners
View Westbury showcasehttps://fans.westbendhockey.com/sponsors/alpha-custom-apparel